Putting the Whiz in Small Biz: Issues Today
America's 26 million small businesses need to work a little magic in how they acquire, grow and retain customer relationships. While small businesses spend some $110 billion on marketing, they can't seem to capitalize on their efforts, failing as often as they start. The cold reality is that an estimated 5.6 million cease operating annually, compared to some 6 million that are formed each year. But, it's not all doom a gloom…and the Chief Marketing Officer (CMO) Council invites you to be part of the education solution. Read More >>
What's In Store For Those Who Want More?
To "put the sales whiz into small biz," the CMO Council is launching a new authority leadership initiative aimed at "uncovering the secrets of customer longevity & lifetime value" while fostering best practices in the way small businesses "Gain & Retain" customer relationships.
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Partners:
If you have an audience that can benefit from enhancing their small business marketing, become an affiliate partner of the Whiz in Small Biz program. Your organization or association will be prominently listed as a partner, including a description of the group, logo branding and representation, and a link to your website.
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Sponsors:
Take a leadership role in setting a new measurement of success in small business marketing. It takes more than a good solution or new application – sponsors in this program must also take a strong stand through an advocacy position that will lend itself to branded content resources and go-to thought leadership in their industry sector.
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